Monday, November 11, 2013

5 more reasons you'll love Ultrasuede

The Malibu sectional in  a chocolate Ultrasuede with a Pink Ribbon chair in the foreground.  With 97 colors, Ultrasuede lets you go radical or keep it on the down low.

American Leather has been offering Ultrasuede by Toray for more than a decade. It was the first fabric we added to our line because of its unique combination of luxury and performance. Simply put, it’s got a great hand and it tailors beautifully. But the beauty of Ultrasuede, which just feels better than any microfiber, is more than skin deep. Here are five reasons why:

You can’t kill it: Ultrasuede carries a 10-year warranty, but that’s the minimum life expectancy. It does not wear out. Period. Our mother has an Ultrasuede pants suit from the 1970s in her closet, and it looks great, even if the lapels are a bit wide. We could bore you with the overwhelming scientific data about double-rubs in fabric-testing labs, but the point is that it stands up to use as well or better than any other upholstery cover, which makes Ultrasuede a great value.

More colors than the rainbow: We use Ultrasuede HP, formerly Ultrasuede Ambience. There are 97 colors in the line. From earth tones like Pebble and Maple Wood to brilliant eye-grabbers like Pink Ribbon and Robin’s Egg, Ultrasuede has the colors that make beautiful rooms.

Unlike the rainbow, these colors don’t fade: Besides being soft, supple and sensuous to the touch, Ultrasuede is also resistant to stains and discoloration. It's even machine-washable or dry-cleanable. The color-fast properties of Ultrasuede make it suitable for demanding use in office furniture and even automobiles.

It’s pet friendly: Nothing will protect furniture 100 percent from aggressive claws or gnaws. But Ultrasuede is better than most. It resists scratching, there are no threads to pull or fray, and it won’t absorb stray hairs. In the event of pet “accidents,” Ultrasuede also resists staining and odor absorption. Most still-wet stains will come up with some gentle patting with a paper towel.  For dried stains, start with gentle brushing, and if that doesn’t work, try wiping the stained area from the outside in with a well-wrung cloth dampened in lukewarm water.

It’s environmentally friendly: American Leather takes pride in being a responsible manufacturer, minimizing the resources we use, recycling wherever possible and leaving the smallest possible impact on the environment. Toray, makers of Ultrasuede, share our values, and Ultrasuede is almost entirely a recycled product, purely reconstituted from such post-industrial material as scrap polyester film. And Toray’s production process reduces both energy consumption and CO2 emission by as much as 80 percent compared with conventional recycling.

Bonus reason: It goes great with leather. For subtle yet sophisticated looks, Ultrasuede
can be matched up with leather beautifully, creating a sumptuous monochromatic look or an appealing contrast. Many of American Leather's sofas can be two-toned, with leather on the frame and Ultrasuede seat and back cushions. Your choice! 

 
Menlo Park chairs in two colors of Ultrasuede. Yummy!



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